Source: 7 May 2014

We share a sneak preview of our new project on the World Radio Challenge

Last May 6th we went on Callao square in Madrid with Inèdit and Quiero salvar el mundo haciendo marketing during the World Radio Challenge offering a sneak preview of Labels for your planet, the new Android app that will promote responsible consumption.

From May 6th to 9th nine radio stations from all over the world competed for beating the world record for the longest and most listened radio program of all times. One of the countries that joined the World Radio Challenge was Spain and we were there.

Sergio Alcalde, Head of the R&D department at solusoft was at Callao square in Madrid with Jesús Boschmonart from Inèdit and Sandra Pina from Quiero salvar el mundo haciendo marketing (I want to save the world doing marketing in Spanish) to share a sneak preview of Labels for your planet, the project we created together and from which was born a mobile app for Android devices which will be released at the end of this month or the begining of June with the aim of promoting responsible consumption.

A mobile app for empowering consumers

To create Labels for your planet we joined our great strengths: Inèdit research work applied to sustainability and environmental prevention; Quiero salvar el mundo haciendo marketing sustainable marketing experience and our 20-years experience in information technologies and in innovative business models, but always thinking that, as a company, we must return the society everything it gives to us.

As Sandra Pina explained during the program, Labels for your planet's "main mission is bring together citizens and brands which are sensible to social and environmental issues". "We have very little information about the origin and production of the products we consume", she continued "then it is when we talk about ecolabels and those weird words such as bio, eco or organic". Terms that we know well but we actually don't know what imply.

"There is a great concern among citizens for the environment, but the attempts of the brands to solve it is too timid", continued Sergio Alcalde. This is when Labels for your planet was born. "We want to highlight that it can be solved".

"We want every citizen to understand every label in every product when they go to the supermarket", explained Jesús Boschmonart. To understand how does Labels for your planet work, Jesús Boschmonart picked five coffee brands and explained several of their ecolabels, showing how varied they can be.

If you want to be a responsible consumer, don't miss it! Labels for your planet: Coming soon!

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